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Concept case study
A site that lostevery phone lead
Concept brief: A fictional trades business has a website that takes eleven seconds to load on mobile, where most enquiries begin. The concept is designed for speed and a shorter path to contact.
The scenario
Slow, and invisible on a phone
The brief starts with an eleven-second mobile load and a quote form four screens down the page.
It also assumes declining local visibility and no client-owned way to publish new project photos.
Design and engineering direction
Rebuild, not redesign
The visual language can stay; the proposed implementation removes unused page-builder code and establishes a clear performance budget.
The concept uses responsive images, an enquiry path in the opening viewport and a content system the office manager could own.
Screens
What the concept demonstrates
Scroll sideways or use the controls.
Success measures
Performance and enquiry targets
Concept targets only. They are testable product requirements, not measured client results.
Next
Project enquiries
Tell us what you need to build
Share the goal, budget and timing. We will reply within one business day with the next practical step.