One project
From question to handover
What does working together actually look like? Follow a small website for a service business through the decisions, previews and practical details that turn an idea into a release.
An illustrative project
A garden care business
needs a clearer website
Follow an example brief through the decisions and deliverables at each stage of our process.

The brief
What needs to change?
Imagine a garden care business that relies on referrals. Its website lists services but gives people little help deciding what to ask for. The first release needs to explain the offer and receive a useful enquiry.
Your decision
Agree the priority services and the area the business actually serves. Keep booking and online payments out of this first release unless they are needed.
A clearer route
to an enquiry
- Audience
- Local property owners looking for ongoing garden care
- Primary action
- Send the location, type of work and a short description
- First release
- Services, selected work, business information and an enquiry form
- Not assumed
- Live booking, customer accounts or online payment
A project brief on one pageThe agreed brief sets the boundaries before visual production begins.
The content
What will help someone decide?
We turn customer questions into a page plan. Each service needs a clear explanation, suitable photographs and a next step. The business confirms the claims, service area and details before they become public.
Your decision
Choose which work can be shown and who supplies each missing image or paragraph. Real project photographs need permission to publish.
Home
- ServicesRegular care · Seasonal garden care · Planting
- Selected workApproved photographs and the story behind them
- About the businessWho the service is for and where it operates
- EnquireProject details and a clear confirmation
A page plan and content checklistThis map is deliberately small. The right number of pages follows the content, not a package target.
The working preview
Does the idea work as a website?
The direction becomes a responsive preview with the agreed content and interactions. The business can review the real journey from a service page to an enquiry, not just a picture of a homepage.
Your decision
Review the important pages at desktop and phone sizes. Consolidate feedback around what is unclear, missing or difficult to use.
A little care
goes a long way
Desktop preview
A responsive preview for reviewSwitch between desktop and phone layouts below.
The checks
What has actually been verified?
Before release, we inspect the complete enquiry journey, including failures. The form needs to reach the right mailbox, controls need to work without a mouse and the smaller layouts need enough room for real content.
Your decision
Confirm the recipient, review the final content and approve the release after the agreed checks. Any outstanding issues are recorded for review before release.
- Enquiry delivery
- Receipt confirmed in the actual mailbox
- Failure recovery
- Clear error, retained fields and a safe retry
- Phone & keyboard
- Readable layouts, visible focus and usable controls
- Search foundations
- Page titles, crawlable content and the final sitemap
- Release decision
- Outstanding items recorded and approval confirmed
Evidence required before a real release
A verification recordAn example acceptance checklist, completed with test results before release.
The handover
What does the business receive?
The release is only one part of delivery. The business needs the agreed source files, account access, update instructions and a clear list of ongoing responsibilities.
Your decision
Confirm who owns renewals, backups, content updates and support. Walk through an ordinary update together before the project is closed.
Ready to own
- 01Accounts & access
Domain, hosting, email and content tools
- 02Source & media
Agreed code, design assets and licence notes
- 03Working guide
Everyday updates and deployment instructions
- 04Ongoing care
Owners, renewals and support arrangements
A practical handover packThe actual contents are confirmed in the proposal, including any third party licences or recurring costs.
Keeping things moving